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October 29, 2008

Warm Bodies Make for Warm Feelings

Forget Viagra, Spanish fly and complicated undergarments: all you need to inspire those, um, warm feelings, according to this article in the LA Times, is a cup of coffee:

Looking to improve your romantic odds? Get your date a steaming cup of coffee.

That's the implication of a new study by researchers who wanted to see if there was any connection between physical and emotional heat.To their surprise, they found that people who held a cup of hot coffee for 10 to 25 seconds warmed to a perfect stranger. Holding a cup of iced coffee had the opposite effect.

If you want to make a good impression, advised study author Lawrence E. Williams, a University of Colorado at Boulder assistant professor of marketing, a fresh cup of coffee "may bias the situation in your favor."

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